How Saramin Built Massive Organic Traffic. Just Through SEO.

Challenge

Saramin is one of Korea’s biggest job platforms. Job listings, company info, salary data, AI interviews, AI headhunting. All in one place. People don’t just search jobs here. They come for real career decisions.

In 2015, Saramin added their site to Google Search Console. Year one was basic: fix crawl errors, make sure Googlebot could actually index the site properly. Nothing fancy.

Result? Organic traffic jumped 15%.

That was the moment. Saramin realized SEO wasn’t a side task. It was a growth lever. And they decided to go all in.

Solution 

Saramin’s marketing and web team got serious about following the SEO guide and Search Console guidelines, then started making changes that mattered. The goal: help Google actually understand the site.

First move, gutting the meta tags. Out went the clutter, the random unhelpful keywords stuffed everywhere. They set up canonical URLs and killed off duplicate content.

Next, they went through the search gallery and started adding structured data where it made sense. Jobposting first, then Breadcrumb, then Estimated salary.

Here’s the thing. When Saramin’s team first dove into SEO, none of it made sense. New terms, new problems, zero experience. So they went straight to the source. Google’s developer guide and Help Center articles became their go to. Still are, honestly, whenever something new pops up.

They also leaned on Google’s own tools along the way. Structured data throwing errors? Straight to the Structured Data Testing Tool. Need a gut check on mobile experience, AMP, or page speed? Mobile Friendly Test, AMP Test, and PageSpeed Insight had them covered.

Moon Tae Sung, Saramin’s SEO Manager and the one who led this whole initiative, put it simply: these tools gave the team the insights they needed to keep improving the site and give users a better experience.

Result

Over the next few months, something clicked. The red errors on Search Console’s Coverage graph started flipping to green, one by one. Saramin knew they were on the right track.

Then the small wins stacked up into something bigger. Traffic didn’t just grow, it took off. By September 2019, peak hiring season, organic traffic had doubled year over year.

The traffic increase is great, but honestly, the real win is the quality behind it, said Tae Sung. New sign ups jumped 93%. Conversions climbed 9%. That tells us something. The optimization work didn’t just bring more people to the site, it brought the right people, and they liked what they found.

Saramin isn’t stopping here. They’re still investing, still chasing the next SEO win, still looking at new Google technologies and features that’ll help users understand their content even better.

Tae Sung sums it up best: “This is only the beginning of our story.

That’s the power of SEO done right. No shortcuts, no hacks, just the fundamentals followed with discipline. Clean meta tags, structured data, canonical URLs, and constant iteration. Saramin didn’t do anything fancy. They did the basics, consistently, and doubled their traffic because of it.

This is exactly what RUHCopy helps businesses do. If you follow the same structure and techniques, the same results are within reach for your site too. SEO isn’t magic. It’s a system, and RUHCopy knows how to build it for you.

Want to see what your site could look like with the right SEO foundation? That’s what we do.