– Thiru Foods –
2 asset groups. An Excellent ad strength score, across Search, YouTube, and Display.
Project Overview
Thiru Foods brings millet-based, preservative-free ready-to-cook food to Chennai kitchens. Real health, real convenience, real potential. What it needed was a Google Ads engine that could actually carry that message to the right eyeballs. RUHCopy built that engine.
What We Did
We went full throttle on Performance Max. Conversion goal set to product purchase, bidding locked to maximise conversions, no wasted spend chasing vanity clicks.
We stacked the campaign with every asset Google Ads had to offer, sitelinks, callouts, structured snippets, call buttons, lead forms, the whole toolkit, nothing left on the table.
Headlines went through the wringer until they had punch. “Feel the Millet Power.” “Organic Health Boost.” “Millet Energy Daily.” Lines that sound as good as the product actually is.
Creative rolled out across Search, YouTube, and Display, keeping Thiru Foods’ millet story consistent everywhere it landed.
Outcome:
Two asset groups hit “Excellent” ad strength, Google’s highest score, no participation trophies here.
Performance Max put Thiru Foods across every major channel at once, Search, YouTube, Display, all firing together. Top-performing assets and keywords pulled in higher clicks for less spend. Strong creative and sharp copy kept people actually engaging, not scrolling past.
