– That One Place –
9 reels. 4 carousels. 10 stories. 5 highlight sections.
Project Overview:
That One Place is Charu’s Creations, a women’s fashion brand out of Ishphani Centre, Chennai. Charu built it herself after completing a fashion design diploma at 50,
And that story alone says a lot about the brand. Beautiful ethnic wear, real craftsmanship, work spread across Gujarat, Lucknow, and Mumbai. What it needed was a social media presence that felt just as thoughtful as the product.
What We Did
Nine reels. Four carousels. Ten stories. Five highlight sections, all cut from the same pattern instead of a mismatched wardrobe of content.
We made the page speak three languages, English, Hindi, and Tamil, because that is who Charu’s customers actually are. Content was split into three honest categories: influencer collaborations, entertainment reels people would actually enjoy, and couple content that felt human, not staged. For Diwali, we built a full campaign around the idea of That One Place being your go-to shopping spot for the festival. Four reels, warm tones, traditional outfits, community-first messaging.
We also handpicked three influencers who genuinely fit the brand. MissPinkShoes_ for her soft, aspirational aesthetic. ShubhiShavankar for her energy with younger audiences. And OnePitchCatch, a couple duo whose chemistry made the couple-content angle land even better.
Outcome:
That One Place now runs on a complete content foundation, 29 pieces across every major format, built in three languages so no customer feels left out. The Diwali campaign put the brand front and center during the season that matters most, with warmth, festivity, and community energy woven into every reel.
Three handpicked influencers stand ready to extend that reach even further. That One Place isn’t just present on social media anymore. It has a system built to grow.
