– Thottam Organics –
65 leads. A 3.29% click-through rate, across 23,598 people reached.
Project Overview
Thottam Organics is a premium organic grocery brand in Anna Nagar, Chennai, offering ghee, cold-pressed oils, millets, honey, and fresh produce, all sourced directly from farmers. Good product, honest brand. What it needed was a way to actually reach the people already looking for exactly this.
What We Did
We built two lead generation campaigns focused on Anna Nagar and the surrounding 7km delivery zone.
We created static ads spotlighting single products like honey and millets, along with carousel ads walking people through the full range, ghee to vegetables to honey.
We also built video content around Onam, blending festive storytelling with real product usage, and short clips explaining the actual health benefits of each item. We targeted people who care about health, sustainability, and clean eating, and made sure to bring back past visitors through retargeting.
Outcome:
We reached 23,598 people, racked up 35,387 impressions, and landed a 3.29% CTR overall, at an average cost per lead of ₹55.38. Our best static ad and best reel both outperformed the rest of the campaign by a wide margin, proving the creative direction was right. Strong reach, strong numbers, and a campaign that proved premium organic products can win attention in a crowded, price-driven market.
